LEKKER INTERNATIONAL

Sports-Marketing and Sales consultancy

Take your brand to the next level

Chevron Down

About
Lekker International

Lekker International is a sports marketing and sales consultancy built on more than twenty years of hands on experience in the global watersports industry.

Founded by Alex Vliege, LEKKER INTERNATIONAL supports brands that want to grow with authenticity and long term vision. From early stage positioning to international expansion, the focus is always the same.
Building strong brands, meaningful stories, and sales structures that actually work in the real world.Over the past two decades, Alex has worked across marketing management, sales strategy, and brand coordination for a wide range of international watersports brands. This includes leading global sales operations, managing distributor and dealer networks, coordinating athlete and ambassador programs, and aligning marketing, media, and sales teams into one clear direction.

A core strength of Lekker International lies in storytelling and brand positioning. Creating narratives that feel real, resonate with the community, and translate into measurable growth.

Sportive director
for
Red Bull King of the air

What sets Lekker International apart is a deep understanding of both the lifestyle and the business behind action sports.
Having lived and worked within the watersports world for decades, the consultancy brings credibility, network, and insight.Whether supporting a brand through growth, restructuring, or international expansion, the mission remains simple;
Let us take your brand literally to the next level.

Worked with leading international brands and initiatives including;

Untitled

If you don't show,
they don't know..

Media creation

From concept to final delivery, we curate and produce content that brings your brand story to life.

Let's brainstorm

Influencer Marketing

Ambassador Management

In action sports, people follow people. Strong ambassador programs connect your brand to real riders, real stories, and real influence.

Get in touch

Only having a good product isn't enough anymore

MARKETING MANAGEMENT

Marketing management and coordination with a deep understanding of both lifestyle and commercial performance.

Tell me more..

Sustainable sales growth is built,
not chased

SALES CONSULTANCY

Sales consultancy with hands on experience across global distributor and dealer networks.

Let's go

What we offer

Service	Description
Media Creation, Production, and Storytelling	Strategic development and coordination of brand storytelling, content creation, and media production across digital, social, and campaign platforms, aligned with brand identity and commercial objectives.
Ambassador and Athlete Management	Management of brand ambassadors, sponsored athletes, and influencer collaborations, including selection, alignment, contract coordination, and performance driven content activation.
Marketing Management and Coordination	End to end marketing management and coordination, aligning brand strategy, content, media, and sales teams to ensure consistent messaging and effective execution across markets.
International Sales Strategy and Consultancy	Consultancy focused on international sales strategy, distributor and dealer network development, market entry planning, and long term commercial growth.
Product Range Planning and Market Positioning	Strategic product range planning based on market insight, category experience, and sales feedback, supporting clear positioning, portfolio balance, and profitability.
Sports Event Direction and Management	Support and direction of sports events, brand activations, and industry gatherings, including concept development, athlete involvement, on site coordination, and brand visibility strategy.